Battle Creek Sanitarium

Looking for your beach bod? Some new found Battle Creek Sanitarium ephemera may be able to help you out! To read more about the company check out our digital exhibit here.

Battle Creek specialized in health foods, their most famous being cornflakes. The Sanitarium promoted a grain-heavy diet without stimulants and added sugars. Battle Creek sent out colorful ephemera to doctors and wealthy patients in hopes they would visit or buy their food through the catalogs.

 

Example of health foods listings

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Moderation has always been in style

Giles of Rome’s De regimine regem et principum falls under the ‘mirror for princes’ genre.  The ‘mirror for princes’ genre is advice literature, meant to instruct rulers in governance, and the morals and ethics found in good government.  This genre dates as far back as ancient Greece, and became popular in Western Europe during the high Middle Ages.  Giles of Rome’s De regimine – if we can take extant manuscripts as evidence – was seemingly more popular than any other ‘mirror for princes’, with the exception of the pseudo-Aristotle’s Secretum secretorum.

 

Giles of Rome, De regimine regum et principum. Italy, (Lombardy?); early 14th century. Call number 10a 212.

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