Florida

This month we are visiting Florida! Florida has had a large tourist industry and has been a popular place for resorts because of its year-long warmth and coastal views of the ocean since the early 20th century.  In both summer and winter Florida, became an escape for the sickness and bustle of the city for those afflicted with chronic conditions like rheumatism and nervousness or those with tuberculosis.     

Dr. E.M. Hale of Chicago promised Florida as a “Favored region for neurasthenics…broken down in mind and body from the intense strain of business and social demands of the Northern States.”  A favored spot was the southwest gulf coast, which tended to get more breezes, making for a more comfortable climate. The pleasant climate leads to a greater number of fruits and vegetables at lower costs than you may see in colder states.

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Avon-by-the-Sea

Are you still unsure of where to go for summer vacation? The Medical Trade Ephemera Collection at The Historical Medical Library may have some suggestions for you! Enjoy our suggestions over the next few months!

This month we are going to look at the New Jersey shore destination, Avon-by-the-Sea, often called simply “Avon” by locals. The Jersey Shore became a popular Victorian vacation spot for visitors from both Philadelphia and New York City. By 1878, Long Branch, Asbury Park, and Ocean Grove drew people to the beach every summer.

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Battle Creek Sanitarium

Looking for your beach bod? Some new found Battle Creek Sanitarium ephemera may be able to help you out! To read more about the company check out our digital exhibit here.

Battle Creek specialized in health foods, their most famous being cornflakes. The Sanitarium promoted a grain-heavy diet without stimulants and added sugars. Battle Creek sent out colorful ephemera to doctors and wealthy patients in hopes they would visit or buy their food through the catalogs.

 

Example of health foods listings

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