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Battle Creek specialized in health foods, their most famous being cornflakes. The Sanitarium promoted a grain-heavy diet without stimulants and added sugars. Battle Creek sent out colorful ephemera to doctors and wealthy patients in hopes they would visit or buy their food through the catalogs.
The Battle Creek Sanitarium of Battle Creek, Michigan was a health resort which employed holistic methods based on principles promoted by the Seventh-Day Adventist Church. Treatments included hydrotherapy, electrotherapy, phototherapy, physical training, exposure to fresh air, enemas, and dietetic plans crafted to lower patient’s libidos in order to live a chaste lifestyle free of sin. It became a destination for both prominent and middle-class American citizens, including celebrities such as J.C. Penney, Henry Ford, Amelia Earhart, Warren Harding, Mary Todd Lincoln, and Sojourner Truth. In order to draw so many prominent figures and a wealthy base of clients to its somewhat remote location in Michigan – and to promote the ideas of its founders, the Kellogg brothers – the Sanitarium needed to produce a wide swath of promotional materials, many of which survive today in The Historical Medical Library’s Medical Trade Ephemera collection.